Joy Liu-Trujillo


Relevant Employment Experience

2016 – PRESENT Paula LeDuc Fine Catering: Marketing Communications Manager Emeryville
  • Collaborate with Marketing Communications team to develop and provide high quality, meaningful, brand appropriate collateral and messaging across all platforms and touch points
  • Design and produce graphics (signage, menus, food and gift packaging, presentation materials), for events with 20 – 4,000 guests
  • Develop and maintain effective sales tools for account executives and event managers
  • Assist in the design, production and management of client and marketing gifts, promotional events and photo shoots
  • Manage company’s photo database for marketing, branding, and sales tools
  • Assist the Director of Marketing Communications in championing the development, implementation and execution of marketing activities and projects
  • Assist in the management of marketing department budget; responsible for procuring design decor wares, supplies and materials; and reconcile monthly expense reports
  • Coordinate with local and remote printers and vendors on the production of printed collateral (from tiny stickers to large billboards)
  • Initiate and regularly seek ways to improve efficiency and accountability within and across company departments
  • Manage online profiles in various portals and all major social media outlets
2002 – present Swash Design Studio: Managing Owner, Graphic Designer & Illustrator Oakland / National
  • Develop and deliver layout and design for print (brochures, newsletters, reports, magazines, books, posters, flyers, and other outreach materials)
  • Research, develop and deliver design for branding and identity development (logo and collateral design)
  • Acquire, contract, render and create original artwork for creative projects
    (clip and vector art, illustration, and photography)
  • Render and produce data-driven graphics (charts, maps, graphs and infographics)
  • Provide and manage web design and development services:
    • Custom WordPress theme development and dynamic site design, development and maintenance
    • Custom graphics and templates for web use (e-newsletters, banners, icons, collateral for social media)
    • Domain registration, hosting, maintenance and technical assistance
  • Manage all aspects of my own independent consulting and graphic design business, including:
    • Project Management: Work with clients to define, develop and deliver graphic and information design solutions which are engaging, beautiful, informative, relevant and socially-responsible
    • Identity Maintenance: Maintain company brand, skill sets, and market / social relevance
    • Business Management: Maintain company accounting, finances, sales, and tax preparation
2014 Minted: Merchandise Quality Control Associate San Francisco
  • Inspect and scrutinize Adobe Illustrator and InDesign production files to enable the highest print quality of customizable stationery and gift products
  • Ensure all products launched on website meet company-specific standards of quality
  • Ensure all production files are properly layered, tagged, named and filed
  • Carefully test and review website product pages to ensure the quality of customer shopping experiences
2011 – 2016 Hyphen Magazine: Editorial Designer & Interim Creative Director SF Bay Area
  • Supervise and work with design team on production of 76+ page, full-color magazine
  • Liaise between creative, web, editorial, business and leadership teams
  • Develop book, master templates, stylesheets, overall look, and prepare files for prepress
  • Work with editorial team to develop story concepts and accompanying artwork
  • Work with Director of Photography and Photo Editor on cover concepts and oversee cover photo shoots
  • Layout literary and visual contributions in a visually engaging, creative style
  • Design marketing communications materials and publicity artwork for Hyphen events and presentations
  • Work with blog, creative, business and editorial team on rebranding efforts
  • Work with Web Director in redesign and development of upgraded digital publishing platform (Drupal)
2004 – 2005 AYPAL: Arts Program Assistant / In House Designer Oakland, CA
  • Provide administrative support to Artistic Director
  • Assist in assembly of grant applications for arts programming
  • Coordinate cultural and contemporary arts projects and field trips
  • Initiate and execute creative concepts for promotional materials
    (flyers, brochures, pamphlets, reports)
  • Work with youth, staff and allies to integrate arts programming with organizational vision and principles
2002 – 2005 MILLS COLLEGE, the Womanist Journal: Editor-in-Chief / Designer Oakland, CA
  • Provide overall creative and editorial direction
  • Manage submissions and selection processes
  • Work with design and editorial teams on design and production of 24+ page magazine
  • Develop book, master templates, stylesheets, and overall look, and prepare files for prepress
  • Layout literary and visual contributions in a visually engaging, creative style
  • Initiate and execute creative concepts for collateral design (flyers, website)

Education and Training

2014 Renaissance Entrepreneurship Center
Certificate of Completion: Business Planning Class
Award for “Best Business Idea”
2009 Women’s Initiative for Self Employment
Certificate of Completion: Simple Steps Business Course
2002 – 2005 Mills College
BA: Women of Color Studies in Art & Cultural Resistance
(Combining Fine Art, Ethnic Studies, and Women’s Studies)
Degree Advisors: Hung Liu, Vivian Fumiko Chin, and Margo Okazawa-Rey
1999 – 2001 Peralta Community Colleges
Coursework in Graphic and Fine Art, Art History, Ethnic and Cultural Studies
Additional coursework in Environmental Studies
1997 – 2002 City College of San Francisco
Coursework in Studio Art and Art History

Additional Skills

Visual Arts: Illustration, painting, bookarts and binding, papercutting, collage, letterpress, printmaking.
Computer & Design: MAC & PC proficient; Adobe Creative Suite (up to CC) and QuarkXPress; MS Office Suite; all major online networking and blogging platforms; HTML, PHP and CSS.
Languages: English, Mandarin, and Spanish, with design experience in Amharic, Arabic, Chinese, French, Spanish, Tagalog, Tigrigna and Vietnamese.
Community Work: Conflict resolution; media outreach and strategy; vision planning; community process and accountability; community building; group and personal empowerment.
Special Event Planning: Menu development / execution, private catering; bartending / beverage management; media outreach and publicity work.

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